今天IOS上架被拒了，具体被拒原因如下：
Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
If you believe your app is compliant with the App Store Review Guidelines, you may submit an appeal. Alternatively, you may provide additional details about your app by replying directly to this message.
Since your App Store Connect status is Rejected, a new binary will be required.
中文意思：
指南4.3 -设计
我们注意到，您的应用程序提供了与应用程序商店提交的其他应用程序相同的功能集；它只是内容或语言的不同，这被认为是垃圾邮件的一种形式。
这个应用程序的下一个提交可能需要较长的审查时间，并且这个应用程序将没有资格加速审查，直到这个问题得到解决。
下一步
-审查应用程序商店审查指南的设计部分。
-确保您的应用程序符合App Store审查指南的所有章节和苹果开发者程序的条款和条件。
一旦你的应用程序完全兼容，重新提交你的应用程序进行审查。
当创建多个应用程序，其中内容是唯一变化的元素时，你应该提供一个单一的应用程序来向客户传递不同的内容。如果您想提供该内容以供购买，则使用IAPP购买API是合适的。
或者，您可以考虑创建一个Web应用程序，当客户将其添加到主屏幕时，Web应用程序的外观和行为类似于本机应用程序。有关更多信息，请参阅Safari Web内容指南的配置Web应用程序部分。
提交旨在误导或伤害客户或规避审查过程的应用程序可能导致您的苹果开发者程序帐户的终止。审查苹果开发者计划的条款和条件，以了解更多关于终止的政策。
如果你相信你的应用程序符合App Store审查准则，你可以提交上诉。或者，您可以通过直接回复此消息来提供有关应用程序的附加细节。
因为应用程序商店连接状态被拒绝，所以需要一个新的二进制文件。
求解决方法。。。。
lyg
等于没说
2018-12-16 11:44
回梦無痕
回复 lyg:呵呵，如果你的app真的是仿造别人的app，是不能通过的，可以通过修改ui界面，增加一些不一样的功能再打包提交。
2018-12-17 08:55