The app privacy information provided in App Store Connect indicates the app collects data in order to track the user, including Device ID. However, the app does not use App Tracking Transparency to request the user's permission before tracking their activity.
Apps need to receive the user’s permission through the AppTrackingTransparency framework before collecting data used to track them. This requirement protects the privacy of users.
Next Steps
Here are three ways to resolve this issue:
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If the app does not currently track, update the app privacy information in App Store Connect. You must have the Account Holder or Admin role to update app privacy information.
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If this app does not track on the platform associated with this submission, but tracks on other platforms, notify App Review by replying to the rejection in App Store Connect.
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If the app tracks users on all supported platforms, the app must use App Tracking Transparency to request permission before collecting data used to track. When resubmitting, indicate in the Review Notes where the permission request is located.
Note that if the app behaves differently in different countries or regions, you should provide a way for App Review to review these variations in the app submission. Additionally, these differences should be documented in the Review Notes section of App Store Connect.
Resources
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Tracking is linking data collected from the app with third-party data for advertising purposes, or sharing the collected data with a data broker. Learn more about tracking.
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See Frequently Asked Questions about the requirements for apps that track users.
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Learn more about designing appropriate permission requests.
Support
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Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module.
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Consult with fellow developers and Apple engineers on the Apple Developer Forums.
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Help improve the review process or identify a need for clarity in our policies by suggesting guideline changes.
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